CASE STUDY Brand
A brand experience
that made Prof&Doc
hard to ignore.
The challenge
Prof&Doc needed a PR and influencer box that could cut through a crowded stream of product samples and make an immediate impression. It had to communicate the credibility of the watercress science in a way that felt clear and engaging for journalists, influencers and potential retail partners, without overwhelming the product experience.
The box also needed to protect and organise the products in transit, create a considered reveal and establish a distinctive brand presence from the moment it arrived. Every element therefore had to balance scientific substance, premium presentation and practical performance.
“Click Strategy were easy to work with, responsive and creative throughout. They understood what we were trying to achieve and delivered packaging that helped Prof&Doc be seen, remembered and taken seriously."
Dr Kyle J Stewart, CEO / Co-founder of Prof&Doc
Our approach
We developed the concept, structure and visual experience for a premium PR and influencer box, then managed production to protect the quality of the finished piece.
Every part of the unboxing journey was considered, from the first brand impression and product reveal to the way the watercress science was explained. Structural design, product placement, messaging and visual treatment worked together to make the products feel premium, distinctive and easy to understand.
The external watercress motif created immediate visual impact, while the internal messaging gave recipients enough science to appreciate the product difference without overwhelming the experience.
Outcome
The finished boxes gave Prof&Doc a high-quality marketing piece that felt premium, presented the products clearly and ensured they arrived securely in the post.
The boxes also created value beyond the original PR brief. When Prof&Doc showed them to a potential major retail client, the response was so positive that the retailer suggested developing gift box versions for online and in-store purchase.
The value delivered
Helped Prof&Doc stand out in a crowded PR environment
1.
Made the watercress science clear, relevant and credible
2.
Created a premium brand asset that opened retail conversations
3.
“The boxes proved valuable in conversations with major potential high-street stockists, who suggested we develop gift-box versions for sale in several of their stores.”
Dr Kyle J Stewart, CEO / Co-founder of Prof&Doc