CASE STUDY Branding
Creating a
Scalable Identity
SEAMLESS DELIVERY
fast, efficient, and deadline-driven
FUTUREPROOF
designed to grow with your programme
COLLABORATIVE
designers and clients, creating together
The challenge
biomodal, a leader in molecular genetics, approached us with a time-sensitive brief: Create a logo for their new Certified Service Provider Programme ahead of its launch at a major international conference. The identity needed to align seamlessly with biomodal’s existing brand design and architecture while also providing the flexibility to support future programme and product line expansion. The stakes were high, the timeline was tight, and the identity had to be both modern and highly adaptable.
“We tasked Click Strategy with a challenging brief: to develop a new product logo that built on our current branding framework yet allows for future growth, all within a week. Not only did they deliver but they exceeded our expectations, and I look forward to collaborating with them on future projects”
Rosa Garcia - Marketing Programs Manager, biomodal
What we did
To meet the challenge, we began by organising a kick-off call with biomodal’s global team to understand the programme’s goals, target audiences, and long-term ambitions. Direct communication with their stakeholders allowed our designers to work with clarity from day one and ensured no insight was lost through layers of project management.
With this strong foundation, our team developed initial logo concepts that captured the innovative spirit of the programme while remaining fully aligned with biomodal’s brand system. Each concept was crafted to be futureproof, enabling easy expansion as the programme evolved.
We adopted a rapid, iterative workflow supported by real-time productivity tools, allowing us to share concepts, gather feedback, and refine designs quickly. This transparent and collaborative approach kept the project on track despite the tight deadline and ensured every decision was made with confidence.
The final logo delivered a sleek, modern identity built for consistency across both digital and print touchpoints. It provided a clean and concise piece of brand architecture designed to meet immediate needs while supporting long-term growth.
Our approach
Engaged stakeholders directly. Held a focused kick-off call to gather detailed input and establish a clear understanding of the programme’s goals.
1.
Embraced transparent collaboration. Created an open channel between designers and biomodal’s team to drive deeper insight, faster decisions, and stronger creative outcomes.
2.
Developed flexible concepts Produced brand-consistent, futureproof logo directions that could evolve with programme expansion.
3.
Iterated quickly
Used real-time tools to refine designs at speed, maintaining momentum and meeting tight deadlines.
4.
Delivered a scalable solution
Created a sleek, modern identity that worked across digital and print media and provided a strong foundation for long-term growth.
5.
“From start-ups to leading multinationals, we know what it takes to deliver bold brand identities that meaningfully connect with your target audiences”
