CASE STUDY Banner Ads
Boost online engagement
+100% CTR on biomodal’s latest digital campaign
1,000
engagements
recorded
100%
increase in click-through rate (CTR) on any previous campaign
75
direct recruitment to symposium
The challenge
Pioneering molecular genetics company biomodal sought to promote their groundbreaking technology ahead of the annual ASHG conference, the world’s largest human genomics event. Their goal was to drive awareness of their seminar and conference attendance through a series of engaging digital adverts. With only two weeks until the ads were scheduled to go live, we faced the dual challenges of tight deadlines and the need to deliver high-impact designs that would captivate a highly specialised audience.
“We were really delighted with a series of digital adverts recently designed by Click Strategy. The adverts played a key role in driving traffic to our website and contributed to a great turnout for our ASHG symposium talk.”
Rosa Garcia - Marketing Programs Manager, biomodal
What we did
Digital banners are a powerful tool in any marketing strategy. They boost brand visibility, enable precise targeting on relevant third-party platforms, and support remarketing to keep your brand top of mind.
However, standing out in a crowded digital space isn’t easy.
With extensive experience in creating high-performing digital designs, we focused on crafting ads that would break through the noise and grab attention. Our approach prioritised clarity, bold messaging, and visual consistency across all formats, ensuring biomodal’s technology was showcased in a way that resonated with their target audience.
Our approach
Lead with clarity
We made biomodal’s core message impossible to miss, ensuring their value proposition was clear, concise, and always front and centre
1.
Design that gets noticed
Every banner was crafted for instant recognition, bold calls to action, strong logo presence, and creative that captured attention and encouraged interaction.
2.
Unified across every platform
Building on biomodal’s brand foundations, we developed a cohesive suite of digital ads across multiple formats — delivering a consistent, instantly recognisable look and feel.
3.
Results that speak for themselves
The campaign delivered biomodal’s best performance yet — a 100% uplift in engagement and their most-viewed event page of all time. Attendees summed it up perfectly: “We see biomodal everywhere.”
4.
The results
